HOW IT WORKS

Experience the benefits of a true online learning system—all based on our latest products and the legacy of the world’s most iconic musical instrument company.

  • EXPLORE the COURSES

    Customized Learning

    With more than 10 chapters of basic and advanced product education, users can navigate our learn portal based on their interests and proficiency levels.
  • TEST YOUR KNOWLEDGE

    Online Assessment

    Once you’ve mastered the content, see what you’ve learned using our dedicated review sections and testing portal.
  • EARN FENDER IQ

    Dedicated Scoring

    After completing the tests, you’ll earn Fender IQ points using a specialized scoring system developed exclusively for Fender Academy.
  • GET CERTIFIED

    Official Certification

    With three levels of certification based on your IQ points, it’s never been easier to become a bona fide Fender specialist—at your own pace.

Prizes and Incentives

By increasing your Fender IQ, you can access our awards and rewards system to receive tons of great Fender swag, premium gear and VIP invites to special Fender events.

  • Official Licensed Merchandise
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  • Classic Guitars, Amps and More
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  • Exclusive Facility Tours and Training
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  • VIP Meet & Greets/Artist Access
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  • Custom Fender Gear
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News and Media

Check out the “Latest” section for associates-only videos and media, whether you want to brush up on sales tactics, dig deep into the annuls of Fender history, or stay up to date on new products before they even hit the shelves.

  • FROM THE FLOOR
    FROM THE FLOOR
    Visual Merchandising Tactics

    Our retail experts give you the best advice for turning any retail store into a bona fide Fender destination.

    Recommended Sellers

    From festivals to back to school, seize the opportunity to drive sales with our suggested list of top products and bundles for every season.

    Sales FAQ

    Whether you’re qualifying your customer or closing a sale, prepare yourself for the moment of truth with these must-know tips and tricks.

  • THE VAULT
    THE VAULT
    Vintage Gear

    Dig deeper into the fascinating lineage behind our most memorable guitar and amplifier production years.

    Rare and Unique Models

    Discover the stories behind the most collectable and most obscure Fender instruments ever released.

    Heritage and History

    Visit the landmarks and relive the moments that made Fender the cultural icon that it is today.

  • THE LAB
    THE LAB
    Behind-the-Scenes Footage

    Learn what goes on behind the curtain as our products are developed—from the paint room to final inspection.

    Tech Teardowns

    We dissect our latest products for a piece-by-piece breakdown of their most sellable features and benefits.

    Master Builder Interviews

    The masterminds of the Dream Factory riff on the inspiration and motivation behind their latest creations.

ADDITIONAL SALES TOOLS

Fender Academy is also your destination for downloadable files to use on the retail floor, including one-sheets, campaign materials, visual merchandising kits and much more.

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  • e MEDIA LIBRARY
  • h Product Dating Information

Get Started

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